消费舆警指数｜来伊份粽子异物事件暴露“代工之殇”，食品企业如何守住质量安全底线？

Core Viewpoint - Consumer trust and preference are crucial market resources for consumer-facing companies, and the handling of public sentiment events reflects their brand management and operational effectiveness [1] Group 1: Incident Overview - On May 10, a consumer reported finding a blood-stained adhesive bandage in a "high粽" series product from 来伊份, prompting a public response [2] - The product in question was produced by 浙江五芳斋实业股份有限公司, with the production location in 嘉兴市, 浙江省 [2] Group 2: Company Response - The company initiated a full-chain investigation immediately after the incident and communicated with affected consumers, ensuring their health and rights were protected [5] - 来伊份 has removed the affected batch of products from shelves and offered consumers the option for refunds or exchanges, along with additional compensation [5] - The company emphasized its commitment to food safety management across all production and supply chain processes to prevent future incidents [5] Group 3: Sentiment Analysis - The舆警分值 for 来伊份 was 59 out of 100, indicating a relatively high but still below-passing score in managing the incident [3] - The company's proactive and timely response was a key factor in achieving a higher score, although the overall information provided was deemed insufficient [6] - Consumers expressed concerns regarding potential violations by the subcontractor and regulatory gaps within 来伊份, highlighting the complexity of the supply chain [7]