WONLY(SH:605268) Zheng Quan Zhi Xing·2025-05-13 08:15Core Viewpoint - Wangli Security Technology Co., Ltd. is preparing for its 2025 annual shareholder meeting, focusing on financial performance, operational strategies, and future growth opportunities in the smart lock industry amid a recovering real estate market in China [2][6][7]. Group 1: Company Financial Performance - The net profit attributable to the parent company for 2024 was approximately 138.84 million yuan, an increase of 154.09% year-on-year [6][27]. - The net profit after deducting non-recurring gains and losses was about 129.51 million yuan, reflecting a year-on-year increase of 178.36% [6][27]. - The company's main business revenue for 2024 was approximately 2.99 billion yuan, a growth of 3.85% compared to the previous year [8][9]. Group 2: Industry Overview - The smart lock industry in China is experiencing a positive demand trend, with a retail volume of 20.31 million units in 2024, representing a year-on-year growth of 8.6% [6][7]. - The online market for smart locks accounted for 39% of total retail volume in 2024, up 4 percentage points from 2023, with online retail volume reaching 7.89 million units, a growth of 20.9% [6][7]. Group 3: Operational Strategies - The company plans to enhance production capacity through automation and smart manufacturing, with a focus on improving product quality and reducing production costs [14][15]. - The marketing strategy includes deepening engagement with distributors and leveraging digital marketing to boost brand awareness and sales [15][16]. - The company aims to expand its product offerings and enhance customer experience through technological advancements and market research [14][15]. Group 4: Future Financial Projections - The financial budget for 2025 anticipates a revenue of approximately 4.1 billion yuan, representing a growth of 31.31% year-on-year, with a projected net profit of around 231 million yuan, an increase of 66.21% [27][28].