Apple(US:AAPL) Huan Qiu Wang·2025-05-13 09:04Core Insights - Samsung Electronics has launched its thinnest flagship model, the S25 Edge, aiming to surpass Apple in the high-end smartphone market [1][4] - The S25 Edge is designed to meet the growing demand from consumers in their 20s and 30s for portable smartphones [1] - The device features enhanced AI capabilities, allowing real-time interaction through visual and voice commands [5] Product Details - The S25 Edge will be available in South Korea on May 23 and in the U.S. on May 30, with a launch in approximately 30 countries including China and Europe [5] - The starting price for the S25 Edge is $1,099, featuring a 6.7-inch screen and a thickness of 5.8 mm, making it larger than the basic S25 model but only slightly heavier [5] - Samsung has made structural changes to reduce the thickness of internal components, including the printed circuit board and thermal systems [4] Market Strategy - Analysts suggest that the early release of the S25 Edge is a strategic move to preemptively capture market share ahead of Apple's anticipated thinner iPhone launch later this year [5] - Samsung aims to attract consumers seeking thinner smartphones, indicating a thoughtful decision to address this market demand [5] Performance Assurance - Samsung has addressed concerns regarding the performance and heat management of the thinner device, stating that they have successfully designed a thinner heat spreader to accommodate the slim design [6] - The company is confident that users will not experience overheating issues with the S25 Edge [6] Market Position - According to Counterpoint Research, Samsung became the leading smartphone supplier globally in Q1 2025, holding a 20% market share, slightly surpassing Apple at 19% [6] - However, Samsung has indicated that potential tariff risks could impact demand and shipment volumes in the second quarter [7]