Core Viewpoint - The collaboration with Professor Zhu Helian aims to enhance the brand image and credibility of Chinese liquor in a competitive market, leveraging his authority in the industry to build consumer trust [1] Group 1: Professor Zhu Helian's Background - Professor Zhu Helian is a distinguished expert in circulation economics and brand management, currently serving as the director of the Brand Research Institute at Beijing University of Technology [3] - He has extensive academic and practical experience, contributing to various national and provincial research projects in brand creation and management [4] Group 2: Professional Achievements and Industry Impact - Professor Zhu's book "Brand Creation and Management" has won the Beijing Excellent Textbook Award, providing theoretical and practical guidance for brand development [4] - He has received multiple accolades, including "Top Ten Brand Experts in China" and "Outstanding Innovative Talent in Beijing," establishing his influence and authority in the branding field [4] Group 3: Endorsement Value and Future Outlook - The endorsement from Professor Zhu is expected to inject new vitality into the brand liquor sector, enhancing its visibility and credibility in the market [5] - His expertise will support the promotion and development of brand liquor, laying a solid foundation for its long-term growth [5]
邀请经济专家祝合良为品牌白酒背书|白酒高端活动论坛策划
Sou Hu Cai Jing·2025-05-13 10:25