重新竞聘上岗，荣耀45%岗位负责人有调整

Core Insights - Honor has recently completed a personnel restructuring in China, involving 38 key positions, with 45% of the position heads being adjusted and 24% of them being post-90s generation [1] - Zhao Ming has resigned as CEO and board member, with Li Jian taking over; Li Jian has a strong background in human resources and has previously worked at Huawei [2] - Honor is transitioning from a smartphone manufacturer to an AI terminal ecosystem company, planning to invest $10 billion over the next five years to build an open AI terminal ecosystem [4] Group 1: Personnel Changes - Honor's internal restructuring, referred to as the "Eagle Plan," has been implemented across all employees, with a significant number of key positions being reassigned [1] - Li Jian's leadership style is characterized by a strong approach, including a "live competition for positions" to invigorate the organization [2] Group 2: Strategic Direction - The establishment of new departments, including an AI new industry department, indicates a strategic shift towards AI-related research and development [1] - Honor has set up a new industry incubation department with various specialized laboratories, reflecting its commitment to innovation in AI and robotics [4] Group 3: Market Position - Honor's market share in China's smartphone sector was 15% in 2024, a decline of 1 percentage point from the previous year, with a year-on-year growth rate of -3% [5] - The company's overseas sales have surpassed 50%, with significant growth in the African market, where its market share increased by 283% year-on-year in Q1 [5]