618来了，淘宝内测新功能：服饰异常退款或被“一键屏蔽”

Group 1 - The core point of the article highlights the launch of a new feature on Taobao that allows clothing merchants to "screen" high refund customers, aiming to reduce the high return rates that have plagued the industry [1][4] - The new feature is currently in internal testing and is specifically available for Taobao and Tmall clothing merchants, not for other industries [1][4] - The return rates for clothing have been alarmingly high, with reports indicating that women's clothing return rates can exceed 50%, and in some cases, even reach 80% during live-streaming sales [2][3] Group 2 - The introduction of the refund screening feature is seen as a response to the increasing pressure on merchants due to high return rates and the associated costs, such as mandatory return shipping insurance [2][6] - Some merchants support the new feature, believing it will help create a healthier platform ecosystem, while others caution against its use, fearing it may inadvertently exclude valuable repeat customers [6] - E-commerce platforms are shifting focus towards building a healthier ecosystem by optimizing refund policies and providing support for high-quality merchants, including the introduction of a "real experience score" to offer growth opportunities [6]