资本博弈累及汇源果汁，前“饮料巨头”再面临翻身仗

Core Viewpoint - Huayuan Juice has publicly refuted negative rumors about its business status, asserting that its operations have been improving since its successful restructuring in 2022, and it holds the title of "100% juice national sales leader" as certified by a third-party agency [1][2]. Company Overview - Huayuan Juice was once a leading player in the domestic juice market, with a significant market share in the mid-to-high-end segment. However, after a failed acquisition attempt by Coca-Cola in 2008, the company faced a decline, leading to its bankruptcy restructuring in 2022 [2][3]. - The company primarily produces concentrated juice and juice blends, but it has struggled to compete in the mainstream NFC (Not From Concentrate) juice segment against newer entrants [2][6]. Financial Performance - Following the intervention of Wensheng Asset Management, Huayuan Juice's financial performance has shown improvement. In the second half of 2022, the company reported revenues of 1.159 billion yuan with a loss of 84 million yuan. In 2023, revenues increased to 2.745 billion yuan, resulting in a net profit of 424 million yuan [4]. - The company’s revenue growth is contrasted with competitors like Nongfu Spring and Uni-President, which have seen significant increases in their juice product revenues [6][8]. Market Position and Challenges - Despite Huayuan Juice's claims of operational stability, its market presence has diminished compared to its peak. The company faces stiff competition from leading brands that are rapidly expanding their market share [6][7]. - Observations from various retail outlets indicate that Huayuan Juice's product offerings are limited, with fewer varieties available compared to competitors like Nongfu Spring, which has a broader range of juice products [7][8]. - Consumer awareness of Huayuan Juice appears to be low, with many not actively seeking out the brand in retail environments [7][8]. Future Prospects - The termination of a planned acquisition by Guozhong Water has added uncertainty to Huayuan Juice's future, particularly regarding its potential for public listing [4][6]. - The company is currently in a position where it must innovate and expand its product offerings to regain market competitiveness, especially in the growing segments of NFC and HPP (High Pressure Processing) juices [6][8].