Core Insights - The company, Zhu Laoliu, is experiencing a significant decline in the gross margin of its pickled cabbage products for 2024, primarily due to a decrease in average selling prices driven by increased competition and promotional activities [1][2]. Financial Performance - In 2024, Zhu Laoliu reported a revenue of approximately 238 million yuan, a year-on-year decline of 1.38% [2]. - The net profit attributable to shareholders was approximately 18.4 million yuan, down 15.93% year-on-year [2]. - The sales revenue from pickled cabbage products saw a substantial decline of 27.95%, while the revenue from fermented bean curd products increased by 8.38% [2]. Product Performance - The gross margin for pickled cabbage products in 2024 was 9.09%, a decrease of 16.07 percentage points compared to the previous year [2]. - The decline in gross margin is attributed to lower average selling prices resulting from a price war in the industry and increased promotional activities [1][2]. Future Strategies - To improve the gross margin of pickled cabbage products in 2025, the company plans to focus on enhancing product quality and brand premium [2]. - The company intends to raise the ex-factory price of pickled cabbage products in response to rising cabbage procurement costs [2]. - Zhu Laoliu aims to expand sales channels through partnerships with catering institutions and leverage live streaming for direct sales to consumers [2].
酸菜也“卷”起来了，朱老六去年酸菜产品收入同比下滑近三成