Vatee万腾：英消费市场逆势增长 4月零售销售创疫情以来最大增幅

Core Insights - Despite global trade uncertainties, UK consumer spending saw a significant increase in April 2025, with a year-on-year retail sales growth rate of 7.0%, marking the largest single-month increase since the onset of the COVID-19 pandemic [1][8] - The strong recovery in the UK consumer market is reflected in the notable rise in consumer confidence and actual purchasing power [1][7] Group 1: Drivers of Consumer Growth - The Easter holiday and historically rare sunny weather were key factors driving the consumption growth in April, with the UK experiencing the sunniest April since records began in 1910, significantly boosting shopping enthusiasm, particularly in clothing sales [3][4] - Consumers took advantage of the favorable weather to refresh their wardrobes in preparation for the seasonal change [3] Group 2: Sales Performance - In addition to clothing, sales of food and gardening supplies also performed strongly, driven by increased demand during family gatherings and outdoor activities over the Easter holiday [4] - Many consumers opted to enjoy the sunshine in their gardens, further promoting the sales of gardening products [4] Group 3: Positive Signals from Banking Data - Barclays Bank reported a 4.5% year-on-year increase in credit card transaction volumes in April, reaching the highest level since June 2023, indicating a positive trend in consumer spending [5] - This marks the first time in over two years that spending growth has outpaced inflation, suggesting an enhancement in consumers' actual purchasing power [5][6] Group 4: Future Consumption Trends - The strong performance of UK consumers in April reflects a robust consumer confidence, potentially stemming from signs of economic recovery, a stable job market, and supportive government policies [8] - If the economic situation continues to improve, consumer confidence is expected to rise further, driving sustained growth in the consumption market [8]