“王牌”焕新Model Y卖不动，特斯拉真“急了”

Core Viewpoint - The launch of the refreshed Model Y by Tesla has not met sales expectations, as evidenced by the introduction of zero-interest loans and ample supply, indicating potential demand issues in the market [1][4]. Group 1: Financing and Promotions - Tesla is offering zero-interest loans for the refreshed Model Y, with a five-year plan available for orders placed by June 30 in China [2][3]. - In the U.S., Tesla has initiated promotional activities for Model Y, including a 1.99% interest rate or zero down payment, along with a $2,000 discount for existing Model Y owners [2]. - In some European countries, Tesla is providing zero-interest loans and two years of free supercharging services as part of its promotional strategy [2]. Group 2: Demand and Competition - Early signs of weak demand for the refreshed Model Y have emerged since its launch in January, coinciding with increased competition from local manufacturers in China [4][5]. - The Model Y faces nearly 30 competitors in the U.S. market, raising concerns about its sales performance [4]. - Tesla's overall sales in Europe continued to decline in April, and sales in China dropped over 8% year-on-year last month [4]. Group 3: Market Perception and Brand Impact - Analysts question the rationale behind offering discounts and incentives shortly after a new model's launch, suggesting it indicates underlying demand problems [4]. - CEO Elon Musk's controversial political stance has reportedly alienated a segment of Tesla's customer base, particularly among liberal consumers [5]. - Tesla's CFO acknowledged that external hostility towards the brand has affected its performance in certain markets [5]. Group 4: Product Features and Consumer Appeal - The refreshed Model Y features a continuous light strip similar to the Cybertruck, but has not generated significant consumer interest [7]. - Market analysts suggest that the lack of substantial innovation in the new model may be a contributing factor to its lackluster appeal [7]. - Tesla has introduced a more affordable rear-wheel-drive version of the Model Y in an attempt to attract new customers [7].