隐形冠军海外“炫技”，万亿出海主力军的科技新浪潮｜钛媒体「出海参考」

Core Insights - The Chinese B2B manufacturing sector, traditionally seen as a low-cost OEM player, is undergoing a significant transformation towards smart and branded manufacturing, gaining visibility in the global market [1][3][13] - Companies like Yushu Technology and Geek+ are leading this shift, showcasing their innovations at major trade events and attracting substantial international interest [1][3][4] - The focus on technology and innovation is becoming a new branding strategy for Chinese B2B manufacturers, moving away from price competition to emphasize quality and technological capabilities [2][5][13] Group 1: Industry Transformation - The B2B manufacturing sector in China has historically been overshadowed, despite its annual scale exceeding 20 trillion yuan [1] - Recent developments, such as the establishment of a service robot section at the Canton Fair, highlight the growing recognition of B2B manufacturing brands [1][3] - Companies are increasingly adopting a narrative centered around technology and innovation, as seen with brands like Horion and Geek+ [4][5] Group 2: Brand Strategy and Marketing - B2B brands are focusing on building trust and long-term relationships with clients, which is crucial given the longer decision-making cycles in B2B transactions [6][7] - The importance of localized brand narratives is emphasized, with companies tailoring their messaging to resonate with specific regional audiences [7][12] - Social media is becoming a vital tool for B2B marketing, with platforms like LinkedIn being leveraged to connect with industry decision-makers [9][12] Group 3: Customer Engagement and Trust - Trust is identified as a key factor in B2B purchasing decisions, often equating its importance to price [6][7] - Case studies and peer recommendations are critical in enhancing the credibility of Chinese B2B brands in international markets [7][12] - The shift from traditional marketing methods to social media strategies reflects the changing landscape of customer engagement in the B2B sector [11][12]