淘宝新功能！屏蔽高退款人群

Group 1 - Taobao has launched a "high refund rate user blocking" feature for apparel merchants, allowing them to completely block high refund and abnormal refund groups [2][4] - The abnormal refund group includes users who engage in fraudulent return behaviors, while the high refund group consists of users with a refund rate exceeding three times the average of Taobao users over the past 90 days [4] - This feature aims to reduce negative impacts on merchants by lowering exposure to high refund rate users, although it may also decrease overall exposure, click-through rates, and order numbers [4] Group 2 - Major e-commerce platforms, including Taobao, have recently canceled the "refund only" policy, allowing merchants to handle refund requests independently after the goods have been received [6][7] - The "refund only" policy was initially introduced to protect consumer rights but has been exploited by some users, negatively impacting legitimate merchants [6][7] - In 2024, the "refund only" policy has become a standard in the domestic e-commerce industry, leading to ongoing adjustments by platforms to mitigate its arbitrary application [7]