AUCMA(SH:600336) Chang Jiang Shang Bao·2025-05-13 23:21Core Viewpoint - Aokema, a well-established home appliance company, is accelerating its overseas market expansion by planning to establish a new smart manufacturing factory in Indonesia with an annual production capacity of 500,000 refrigerators, involving a total investment of approximately 360 million RMB [1][2][3]. Group 1: Investment and Expansion Plans - Aokema announced plans to set up a subsidiary in Indonesia and construct a smart manufacturing factory for refrigerators, with a total investment of about 360 million RMB, including approximately 300 million RMB for land acquisition and construction [2]. - The project will be executed by Aokema's wholly-owned subsidiaries, with an estimated total production capacity of 500,000 refrigeration products upon completion [2][3]. - The project is expected to generate an annual profit of 23.85 million RMB at full capacity, with a total investment return rate of 6.61% and a pre-tax internal rate of return of 11.40% [2]. Group 2: Market Strategy and Performance - Aokema's overseas strategy focuses on enhancing its ability to meet local market demands in Indonesia while addressing international trade barriers, thereby improving its competitiveness and profitability [3]. - The company has been actively expanding its export business, achieving a revenue of 2.315 billion RMB in 2024, representing a year-on-year growth of 7.67%, with exports accounting for 29.62% of total revenue [3]. - Aokema's export gross margin increased by 0.88 percentage points to 9.98% in 2024, indicating improved profitability in its international operations [3]. Group 3: Business Transformation and Financial Performance - Aokema is transitioning from a traditional home appliance company focused on freezers to a comprehensive cold chain IoT enterprise, implementing an "Internet + Cold Chain" strategy [4]. - The company has faced profitability pressures in recent years and has initiated asset optimization by divesting non-core businesses to concentrate on refrigeration equipment and smart appliances [5]. - In Q1 2025, Aokema reported a revenue of 2.205 billion RMB, a year-on-year decrease of 13.80%, but net profit and adjusted net profit increased by 29.37% and 47.13%, respectively [6].