Group 1: Fresh Milk Market Price War - The fresh milk market price war is intensifying, with various promotions observed in supermarkets and online platforms [1][2] - Specific examples include discounts and buy-one-get-one-free offers from major brands like Yili, Junlebao, and Mengniu [1][2] Group 2: Sales Pressure on Dairy Companies - Major dairy companies are experiencing significant sales pressure, with Yili's liquid milk revenue dropping to 75 billion RMB in 2024, a year-on-year decline of 12.32% [3] - Mengniu's liquid milk revenue for 2024 was 73.07 billion RMB, down 10.6% year-on-year [4] - Other companies like Guangming and Sanyuan also reported declines in liquid milk revenue, indicating a broader trend in the industry [4] Group 3: Overall Dairy Market Challenges - The entire dairy market is facing demand contraction, with a 2.7% year-on-year decline in total dairy sales in 2024 [5] - Companies are producing large quantities of industrial milk powder to cope with excess raw milk, leading to significant inventory issues and losses of 10,000 to 20,000 RMB per ton sold [5] Group 4: Market Outlook - The price war in the fresh milk market shows no signs of abating, as companies continue to struggle with sales and profitability [6]
消费参考丨鲜奶市场价格战加剧：大量品牌“买一赠一”
2 1 Shi Ji Jing Ji Bao Dao·2025-05-13 23:37