中尺寸OLED持续升温，TCL华星下一步要打开IT市场

Core Viewpoint - The mid-size OLED market is emerging as a new battleground for manufacturers after years of rapid growth in the display industry, with TCL Huaxing leading the charge in printing OLED technology [1][4]. Industry Trends - The display industry is witnessing a shift from LCD expansion to OLED, particularly in the mid-size segment, which is expected to be the only industrial trend in the next five years [1][4]. - OLED penetration in mid-size products, including laptops, tablets, and automotive displays, is anticipated to grow rapidly in the coming years [1][4]. Company Developments - TCL Huaxing has launched multiple display products featuring printing OLED technology, marking a significant milestone for Chinese enterprises in commercializing new display technologies [1][4]. - The company reported a 24.6% year-on-year revenue growth in its semiconductor display business for 2024, reaching 104.3 billion yuan, following a net profit of 6.23 billion yuan [5][6]. Market Dynamics - In the small screen segment, OLED penetration in smartphones is slowing, with a projected shipment of 661 million units in 2024 and a penetration rate of 55% [3]. - The large-size market remains dominated by LCD technology, with OLED's market share in this segment expected to stay below 5% [3][4]. Competitive Landscape - Major players in the OLED market include Samsung Display, which is betting on QD-OLED technology, and LGD, which is pursuing WOLED technology [4]. - The competitive landscape in OLED technology is characterized by distinct technological routes, including FMM-OLED and TCL Huaxing's printing OLED technology, which is the only domestically led initiative [4]. Technological Advantages - Printing OLED technology offers advantages such as high material utilization rates and simpler manufacturing processes, which can lead to cost reductions of approximately 25% compared to traditional OLED technologies [9][10]. - The technology is designed to be adaptable across various sizes, with TCL Huaxing's printing OLED achieving a resolution of 326 PPI, suitable for mid-size applications [10]. Future Outlook - TCL Huaxing plans to focus on productization and mass production of printing OLED technology, with expectations for rapid development in the mid-size market [9][10]. - The company aims to address challenges related to yield rates and performance efficiency to enhance the competitiveness of printing OLED in the market [10].