2026.02. 08 本文字数：3003，阅读时长大约5分钟 作者 | 第一财经 王珍 正在意大利米兰与科尔蒂纳举行的2026年冬季奥林匹克运动会举世瞩目。与往届相比，越来越多的 中国科技产品正赋能冬奥会的顺利举行，而本届冬奥会也成为中国智造进一步向全球展示科技实力 的"黄金窗口"。 "冬奥会上，进攻者（品牌）胜。"广告门创始人兼CEO劳博向第一财经记者分析说，中国品牌云集米 兰冬奥会赞助商及相关体育营销的阵营，无论是已发展了60多年的长虹，还是热门品牌如安踏、阿 里巴巴、TCL等，既表现了现阶段中国品牌的竞争实力，又表明了中国品牌在全球市场进攻性的营销 姿态。 奥运赛场内外，中国技术赋能 本届冬奥会全球合作伙伴里的中国企业，在阿里巴巴、蒙牛之外，新增了TCL。TCL不仅借本届冬奥 会大做国际传播，还将技术与产品嵌入赛事运行与用户体验中。 2月5日，在米兰冬奥会开幕前一天，TCL在米兰中央火车站奥斯塔公爵广场的冬奥主题展馆"雪绒奇 境"开馆。国际奥委会主席柯丝蒂·考文垂在开馆仪式上表示，人们进馆不仅能看到技术和创新，更能 感受到价值观，这是奥林匹克和TCL合作的基础。TCL科技CEO王成表示，相信体育的力量 ...

正在意大利米兰与科尔蒂纳举行的2026年冬季奥林匹克运动会举世瞩目。与往届相比，越来越多的中国科技产品正赋能冬奥会的顺利举行，而本届冬奥会 也成为中国智造进一步向全球展示科技实力的"黄金窗口"。 "冬奥会上，进攻者（品牌）胜。"广告门创始人兼CEO劳博向第一财经记者分析说，中国品牌云集米兰冬奥会赞助商及相关体育营销的阵营，无论是已发 展了60多年的长虹，还是热门品牌如安踏、阿里巴巴、TCL等，既表现了现阶段中国品牌的竞争实力，又表明了中国品牌在全球市场进攻性的营销姿态。 奥运赛场内外，中国技术赋能 本届冬奥会全球合作伙伴里的中国企业，在阿里巴巴、蒙牛之外，新增了TCL。TCL不仅借本届冬奥会大做国际传播，还将技术与产品嵌入赛事运行与用 户体验中。 2月5日，在米兰冬奥会开幕前一天，TCL在米兰中央火车站奥斯塔公爵广场的冬奥主题展馆"雪绒奇境"开馆。国际奥委会主席柯丝蒂·考文垂在开馆仪式上 表示，人们进馆不仅能看到技术和创新，更能感受到价值观，这是奥林匹克和TCL合作的基础。TCL科技CEO王成表示，相信体育的力量能够跨越文化和 代际，将人们团结在一起。 "这是TCL联合米兰冬奥组委、米兰市政府一起打造的冬奥主 ...

Group 1 - TCL Edelweiss Land is a showcase for TCL's cutting-edge innovations, prominently featured at the Milano Olympic Village for the 2026 Winter Olympics [1][2] - The event is celebrated by TCL's CEO Kevin Wang and Kirsty Coventry, President of the International Olympic Committee, highlighting TCL's commitment to enhancing global audience engagement [1][2] - TCL's presence at the event includes various products and technologies, such as TCL CSOT and TCL RayNeo AR, aimed at enhancing the viewing experience for media and audiences [2][3] Group 2 - TCL has a long-standing history since its establishment in 1981, promoting the brand's motto "The Creative Life" [2] - The company emphasizes its role in the media landscape, particularly in relation to the Olympic Broadcasting Services (OBS) for the 2026 Winter Olympics [3] - TCL's marketing strategy includes the slogan "IT's your vibe," aiming to resonate with a diverse audience [3]

Core Viewpoint - TCL celebrates the opening of "TCL Edelweiss Land" in Milan, coinciding with the Milano Cortina 2026 Winter Olympics, showcasing its commitment to innovation and excellence in technology [1][7]. Group 1: Event and Exhibition - The "TCL Edelweiss Land" exhibition opened on February 5, 2026, in front of Milan's central train station, featuring over 500 square meters of TCL's latest innovations [1][8]. - The exhibition runs from February 5 to February 22, 2026, allowing visitors to engage with TCL's products and experience the brand's commitment to sustainability and creativity [8][9]. Group 2: Partnership and Technology - TCL is a global partner of the Olympic Games, providing essential technology such as televisions and digital signage to enhance the viewing experience for millions of fans [4][13]. - The company aims to transform fan experiences during the Olympics through its advanced technology, including AI-enabled air conditioning and display technology [4][10]. Group 3: Athlete Support and Community Engagement - TCL supports athletes by providing next-generation household appliances and technology that enhance their comfort and connectivity during the Olympics [5][6]. - The "It's Your Greatness" campaign encourages individuals to discover their potential, aligning with the Olympic values of inspiration and excellence [3][6]. Group 4: Leadership Statements - Kevin Wang, CEO of TCL Technology, emphasized the importance of innovation in the partnership with the Olympic Committee, highlighting shared values of excellence and community [7][9]. - Kirsty Coventry, President of the International Olympic Committee, praised TCL's global reach and commitment to bringing the Olympic spirit to communities worldwide [9].

Core Viewpoint - TCL has launched its creative showcase, TCL Edelweiss Land, in Milan to celebrate the Winter Olympics Milano Cortina 2026, emphasizing its commitment to innovation and excellence in technology [1][7]. Group 1: Event and Launch Details - TCL Edelweiss Land was inaugurated on February 5, 2026, in front of Milan's central station, featuring notable guests such as Kirsty Coventry, IOC President, and Kevin Wang, CEO of TCL Technology [1][2]. - The showcase will be open from February 5 to February 22, covering over 500 square meters, allowing visitors to explore TCL's latest innovations and engage in photo opportunities [8]. Group 2: Technological Contributions - TCL is providing televisions, digital signage, and technical support to Olympic Broadcasting Services (OBS) to enhance the viewing experience of the Winter Olympics for millions of fans worldwide [4]. - The company is also showcasing its AI-optimized air conditioners and other innovations in the Olympic Village, enhancing the comfort and experience for athletes and fans alike [4][5]. Group 3: Campaign and Values - The campaign "It's Your Greatness" encourages individuals to find their excellence, aligning with the Olympic theme "IT's your vibe," and aims to inspire communities globally [3][6]. - TCL's commitment to sustainability and innovation is reflected in the design of TCL Edelweiss Land, which adheres to environmentally friendly principles [8]. Group 4: Partnerships and Future Outlook - Kirsty Coventry highlighted TCL's global reach and shared values with the IOC, emphasizing the company's role in connecting people to the Olympic spirit [9]. - TCL's partnership with the Olympics is seen as a significant step in its journey as a global partner, focusing on innovation and excellence in technology [7][12].

Core Viewpoint - TCL, a leading global technology company and partner of the Olympic and Paralympic Games, launched its campaign "It's Your Greatness" and opened the TCL Edelweiss Land exhibition in Milan to celebrate the Winter Olympics Milano-Cortina 2026 [1][3][7]. Group 1: Event and Exhibition Details - The TCL Edelweiss Land exhibition opened on February 5, 2026, at Piazza Duca d'Aosta in Milan, featuring over 500 square meters of space showcasing TCL's latest innovations [8]. - The exhibition runs from February 5 to February 22, 2026, and aims to inspire visitors to create something exceptional while adhering to ecological principles [8]. - Key guests at the opening included Kirsty Coventry, President of the International Olympic Committee, and Kevin Wang, CEO of TCL Technology [1][7]. Group 2: Technological Innovations and Contributions - TCL is providing televisions, digital advertising, and technical support to Olympic Broadcasting Services to enhance the viewing experience of the Winter Olympics for millions of fans worldwide [4]. - The company is also showcasing its "screen universe" and AI-supported air conditioning technologies at the Olympic Village in Milan [4]. - TCL's innovations aim to improve athletes' performance and comfort in Olympic villages, with products like smart washers and dryers [5]. Group 3: Commitment to Sports and Community - The slogan "It's Your Greatness" reflects TCL's commitment to excellence and aligns with Olympic values, encouraging individuals to find their own greatness [6]. - TCL supports a team of 15 athletes from 8 countries participating in the Winter Olympics and Paralympics, highlighting its dedication to sports [6]. - Kirsty Coventry emphasized TCL's global reach and its role in inspiring success and connecting communities through the Olympic spirit [9]. Group 4: Company Background - TCL, founded in 1981, is a prominent technology company focused on providing innovative solutions, including televisions and smart home devices [11]. - The company operates 47 research and development centers and 39 manufacturing bases worldwide, reinforcing its position as a competitive global brand in smart technologies [12]. - TCL has become an official global partner of the Olympic and Paralympic Games in the category of home audiovisual devices and appliances [12].

Group 1 - OpenAI's first hardware product is named Dime, resembling Apple's AirPods, and is expected to be released this year. The company has shifted its strategy from developing a high-end device to focusing on a simpler AI audio headset due to high hardware costs and component price increases caused by a shortage of storage chips [2] - Bubble Mart's founder Wang Ning announced that LABUBU's global sales exceeded 100 million units last year, with plans for the company to have over 10,000 employees and 100 million registered members by 2025 [3] - Tesla plans to increase investments in AI hardware and software, as well as energy sectors in China, with a projected capital expenditure exceeding $20 billion globally in 2026 [8] Group 2 - Amazon will change its policy on sharing reviews among product variants starting February 12, 2026, to improve customer trust and reduce return rates [8] - The German industrial output declined by 1.1% in 2025, marking the fourth consecutive year of decline, primarily due to weak automotive production [14] - The second-hand car market in China is projected to see a cumulative transaction volume of 20.11 million units in 2025, with a year-on-year increase of 2.5% [14]

索尼剥离电视业务后，日本仍以独立路线维持电视整机制造的主要企业只剩松下控股。但松下也已将低 价机型生产外包，只有高端机型保持自己制造。业内人士指出，销量缩小将压缩研发的投入空间，未来 恐怕也会卷入产业整合。 电视制造业只是缩影。冰箱、洗衣机等传统白色家电领域，日企同样在经历业务出售或与海外企业重 组。而且随着中国企业成本控制与技术水平的提升，中国产品正在逐渐摆脱"价廉质低"的印象。 在东京一些电器大卖场，TCL、海信等中国制造的电视机已经开始出现在比较显眼的位置。最显眼的位 置仍是"REGZA""BRAVIA""VIERA"等日系品牌，但这些品牌背后的资本结构已发生变化。 以"REGZA"为例，该公司95%的股权由海信集团持有，东芝出资比例仅为5%。索尼电视业务将转入由 TCL集团持股51%的合资公司运营。虽然"索尼""BRAVIA"等品牌仍将保留，但在资本与运营层面，已 纳入中资体系。 报道提及，中国企业在价格方面有明显优势。在43英寸4K液晶电视这一主流规格上，中国产品价格约 为5万日元（约合2210元人民币），而日本厂商产品多在10万日元左右。同时，日企的液晶面板等关键 部件早就开始外购，技术上也难以凸 ...

东方证券发布的研报显示，从供给侧来看，中大尺寸面板的供应高度集中，头部企业对于涨价策略有望 趋于一致，同时，春节期间我国面板厂放假控产将进一步降低供给产出。从需求侧来看，2026年美加墨 世界杯等运动赛事有望带动面板备货需求。 时间拉长来看，面板价格整体走势趋于平稳。《证券日报》记者根据集邦咨询调研数据梳理发现，2025 年全年，65英寸电视面板在168美元至177美元价格区间内波动，波动幅度较小。范博毓表示："得益于 面板企业按需求主动进行产能调节，面板价格的波动性缩小，上下震荡幅度明显收敛。" 北京智帆海岸营销顾问有限责任公司首席顾问梁振鹏在接受《证券日报》记者采访时表示："近年来， 我国面板企业凭借持续的技术迭代和规模优势，在全球大尺寸面板市场的占比已超过70%，龙头企业定 价话语权显著提升。企业采取'按需生产'策略，灵活调整产能利用率有效匹配市场需求，避免了以往'过 山车'式的价格震荡，此举不仅有利于行业企业保持稳定的利润空间 ，而且有助于下游品牌规划成 本。" 我国企业夯实竞争力 2月5日，集邦咨询顾问（深圳）有限公司（以下简称"集邦咨询"）发布面板价格预测月度报告，预计 2026年2月份大尺寸面板 ...

本报记者 杨沙沙 李迅典 陈子帅 2026年米兰—科尔蒂纳冬奥会开幕式当地时间6日在米兰圣西罗奥林匹克体育场举行，为这场四年一届 的冰雪运动盛会拉开帷幕。当全世界的目光聚焦于冬奥赛场的速度与激情时，一批中国企业的身影闪耀 其中。中国企业凭借持续的技术革新以及完备的国内产业链，推出多样化的产品和服务，从滑雪杖到云 服务，再到各类人工智能（AI）终端设备，获得主办方、运动员等各方认可，在国际高端赛事市场中 的地位日益提升。接受《环球时报》采访的企业和专家都表示，中国企业在大型国际赛事中的"能见 度"不断提升，靠的是长期积累的技术、产业与品牌优势，以及国内冰雪产业发展带来的内生动力。 "我们的产品最轻、强度最好" "他们（客户）给我们的产品打上了'最轻、强度最好'的标签，非常信任我们的品质。"厦门彼尔纤维制 品有限公司总经理张雄辉近日在接受《环球时报》记者采访时说道，"目前世界排名前5的滑雪装备品牌 都是我们客户。"这家位于福建省厦门市的企业主要生产高端碳纤维、铝合金滑雪杖，是此次米兰冬奥 会的供应商。 本届米兰冬奥会依然少不了彼尔的产品。张雄辉提到，本届米兰冬奥会的越野滑雪项目中，登上领奖台 的选手所用滑雪杖基本 ...