监管“定调” 车企“改口” 一场交通事故带来智驾的变与不变

Core Insights - The automotive industry is collectively shifting its terminology from "intelligent driving" to "assisted driving" in response to regulatory pressures and safety concerns [2][3][4] Regulatory Changes - The Ministry of Industry and Information Technology (MIIT) has emphasized the need for automotive manufacturers to clarify system functionalities and avoid exaggerated claims in their marketing [3][5] - A recent meeting highlighted the importance of adhering to safety measures and responsibilities regarding the production and quality of intelligent connected vehicles [3][5] Industry Response - Major companies like Xiaomi, BYD, and Li Auto have updated their product descriptions to reflect this shift, changing terms like "intelligent driving" to "assisted driving" [2][4][5] - Xiaomi's new vehicle models have rebranded features previously labeled as "intelligent driving" to "assisted driving," indicating a clear move towards compliance with new regulations [3][4] Consumer Awareness - There is a growing awareness among consumers regarding the limitations of assisted driving technologies, with a noted decrease in demand for vehicles marketed with "intelligent driving" features [8][9] - Data indicates that a significant portion of young car owners mistakenly equate "assisted driving systems" with "fully autonomous driving," leading to increased safety risks [6][7] Safety Incidents - A notable incident involving a vehicle using "intelligent driving" features resulted in a serious accident, prompting regulatory bodies to intensify scrutiny over marketing practices in the industry [5][6] - The rise in accidents related to over-reliance on assisted driving systems has highlighted the need for clearer communication and education regarding these technologies [6][7] Future Outlook - The tightening of regulations is seen as a positive development for the industry, encouraging manufacturers to focus on safety and technology maturity rather than aggressive marketing [8][9] - Industry experts believe that enhanced regulations will lead to a more responsible development of intelligent driving technologies, ultimately benefiting consumer safety and industry standards [9][10]