Group 1 - Michael Jordan will join NBC's "NBA on NBC" as a special commentator starting from the new season, expressing excitement about returning to a platform that was significant during his career [1][3] - NBC has signed several former NBA players, including Jamal Crawford and Carmelo Anthony, to enhance the appeal of its flagship program [3] - NBC's historical broadcasting of NBA games has seen record viewership, with over 70 million people watching the 1998 Finals, marking the highest ratings in NBA history [6] Group 2 - NBC's return to NBA broadcasting comes after a new 11-year agreement with the league, marking a nostalgic comeback after 24 years [8] - The network is leveraging nostalgia as a strategy to attract viewers, evidenced by the return of the classic theme song "Roundball Rock" and the use of AI to recreate the voice of late commentator Jim Fegan [9] - While nostalgia is a strong marketing tool, there are concerns about whether it can replicate the success of the 1990s, emphasizing the need for innovative strategies beyond just emotional appeal [11]
62岁的乔丹,要复出当解说了
3 6 Ke·2025-05-14 02:30