运动装备的细分红利，连通气鼻贴都吃到了

Group 1 - The recent cycling event in Amsterdam highlighted the significance of nasal strips, as the winner, 24-year-old Schelmos, attributed his 0.03-second victory to their use, sparking discussions about their effectiveness in sports performance [1][3] - Nasal strips are marketed as healthcare products that enhance breathing by expanding nasal passages, which can potentially improve athletic performance, although scientific studies show mixed results regarding their actual benefits [3][5] - The growing popularity of nasal strips among athletes, including soccer and tennis players, indicates a trend where these products are becoming common equipment for enhancing performance and maintaining training conditions [3][5] Group 2 - The emergence of brands like VO2, which targets the sports consumer market, reflects a shift in consumer behavior where individuals seek not just functionality but also emotional and aspirational connections with their sports gear [10][11] - The market for sports equipment is evolving, with consumers increasingly valuing emotional consumption alongside traditional functional demands, leading to a rise in stylish and performance-oriented products [11][12] - As the sports equipment market becomes saturated, there is an opportunity for niche products like nasal strips to gain traction, as they cater to both physiological and psychological aspects of athletic performance [12][14]