XIAOMI(HK:01810) Mei Ri Jing Ji Xin Wen·2025-05-14 04:06Core Viewpoint - Xiaomi's automotive division is facing significant backlash from customers regarding the SU7 Ultra model, particularly concerning the advertised features of the carbon fiber hood, which are claimed to be misleading and not meeting customer expectations [1][6][13]. Group 1: Customer Reactions - Customers are demanding refunds for their deposits due to discrepancies between the advertised features and the actual product performance, particularly regarding the carbon fiber hood's functionality [1][4][11]. - A group of approximately 414 customers has formed to discuss their grievances and seek refunds, indicating a growing dissatisfaction among early adopters [4][6]. - The response from Xiaomi, which includes offering points instead of refunds, has been perceived as inadequate and disrespectful by customers [7][9]. Group 2: Company Response - Xiaomi's proposed solutions include a limited-time option to switch back to an aluminum hood for unfulfilled orders and offering 20,000 points to those who have already taken delivery [6][9]. - The company has not provided a clear resolution regarding the refund requests, leading to further frustration among customers [10][12]. - Xiaomi's handling of the situation has been described as dismissive, with customers feeling that their concerns are not being taken seriously [7][9]. Group 3: Legal Implications - Legal experts suggest that Xiaomi may be liable for false advertising if the discrepancies between the advertised and actual product features are proven [13][15]. - Customers may have grounds to demand refunds based on the argument that the misleading information influenced their purchasing decisions [12][16]. - The potential for legal action exists, as customers could argue that the failure to deliver on advertised features constitutes a breach of contract [10][16].