大兴机场“兴享适程”入选国家级品牌案例

Core Viewpoint - Beijing Daxing International Airport's "Xingxiang Shicheng" service brand has been recognized as an excellent case in China's brand building, showcasing its innovative practices and expanding brand influence [1][3]. Group 1: Service Experience - Daxing Airport has focused on meeting the public's travel aspirations, aiming to provide a fulfilling travel experience since its operation five years ago [3]. - The "Xing e行" service allows passengers to pass through 17 checkpoints without showing a paper boarding pass, enabling seamless travel [5]. - "Xing box tracking" offers real-time luggage tracking at 34 points, making it as convenient as tracking a package [5]. - The "Xing yitong" service provides comprehensive travel information through the airport's app and WeChat mini-program [5]. - "Jinxing Fei" simplifies the transfer process for connecting flights, allowing transfers in as little as 20 minutes [5]. - "Xing Kuaixian" offers 12 air express lines for flexible and high-frequency flight operations [5]. - "Xing Changda" enables early check-in and baggage handling at three city terminals, ensuring seamless air-land transport [5]. Group 2: Commercial Experience - "Xing Xiansong" integrates urban life services into air travel, delivering goods to the boarding gate within 30 minutes and offering various member benefits [8]. - "Xing Liyu" explores the value of Daxing Airport's IP by launching exclusive cultural products for travelers [8]. Group 3: Cultural Experience - "Xing Yinshi" merges airport space with cultural elements, featuring a Chinese garden and a library for a unique aesthetic experience [10]. - The airport hosts a patriotic education exhibition and cultural performances, enriching the waiting time for passengers [10]. Group 4: Humanistic Care - "Xing Xin Xiang Yin" provides personalized services for passengers with special needs, including wheelchair assistance and tailored support [12]. - The airport offers a range of thoughtful services for different traveler groups, ensuring a warm and caring experience [12]. Group 5: Future Outlook - Daxing Airport plans to continue enhancing service experiences, aiming to respond to the public's aspirations for quality travel and showcase the strength of Chinese service brands [14].