Sou Hu Cai Jing·2025-05-14 06:02Core Insights - JD.com has launched its "Heart-Pounding Shopping Season" on May 13, integrating the "trade-in" national subsidy for the first time during the 618 shopping festival, enhancing consumer experience with additional benefits [1][3] - The company announced a special incentive fund exceeding 10 million yuan to reward outstanding engineers involved in the trade-in service, aiming to improve service quality [1][3] Group 1: Trade-in Service Development - Under the national "Two New" policy, consumer demand for upgrading has been stimulated, leading to higher expectations for service experiences [3] - JD.com has established a comprehensive recycling solution since 2016, covering over 200 categories including home appliances, furniture, and electronics, with a 500% year-on-year increase in search volume for "trade-in" in 2024 [3][4] - The company has successfully recycled over 20 million old appliances through its trade-in service in 2024 [3] Group 2: Service Innovations - JD.com has introduced a "three-free and four-unlimited" trade-in service, which includes free pickup, disassembly, and transportation, allowing consumers to trade in old appliances without leaving home [4] - The company aims to simplify the trade-in process by providing integrated services for delivery, installation, disassembly, and cleaning [4] - During the current shopping season, JD.com offers substantial discounts, with consumers able to save up to 2,000 yuan on home appliances, and JD PLUS members can receive over 3,000 yuan in super subsidies [4] Group 3: Future Outlook - JD.com plans to continue enhancing its service advantages and deepen collaborations to optimize the trade-in process, ensuring subsidies effectively benefit more consumers and promote sustainable development in the home appliance industry [5]