被神化的“体考神器”，被围猎的中小学体测

Core Viewpoint - The rise of "body test magic" supplements targeting middle and primary school students has raised concerns about the health risks associated with their use, as parents report adverse effects on their children after consumption [1][5][10]. Group 1: Market Dynamics - The market for body test supplements has seen explosive growth, with some products selling over 50,000 units, driven by aggressive marketing strategies on platforms like Taobao and Douyin [4][9]. - Major brands in this market include Nutrend and Kangbiter, which originally targeted fitness enthusiasts and professional athletes but have now rebranded their products for school students [8][9]. - The marketing of these products often includes exaggerated claims about their effectiveness, such as significant improvements in test scores, which has contributed to a competitive consumer environment among parents [10][17]. Group 2: Product Composition and Health Concerns - Popular products contain high levels of ingredients like taurine and caffeine, with some exceeding recommended daily limits for adolescents, raising concerns about potential health risks [9][11]. - Reports from parents indicate that children have experienced symptoms such as rapid heartbeat, gastrointestinal issues, and insomnia after using these supplements [5][10]. - Experts warn that the long-term effects of these ingredients on adolescents are not well-studied, and their use could disrupt normal physiological development [11][14]. Group 3: Regulatory and Ethical Issues - The marketing of these supplements often bypasses regulations that restrict their use to individuals with regular exercise habits, misleading consumers about their suitability for students [14][17]. - Despite clear labeling indicating that these products are not suitable for children under 14, marketing strategies often downplay these warnings, leading to potential consumer misguidance [16][17]. - The promotion of these products as quick fixes for performance enhancement undermines the importance of consistent training and healthy lifestyle choices, posing a risk to the well-being of young consumers [17][18].