Core Viewpoint - The company New Hope Aotulan emphasizes the importance of organic living as a lifestyle rather than a marketing label, aiming to integrate organic principles into daily life in Sichuan [1][3][4] Group 1: Event Overview - From May 1 to May 4, 2025, New Hope Aotulan hosted an immersive experience themed "Natural Slow Living Organic Aotulan" in Chengdu, blending natural philosophy with lifestyle aesthetics [2] - The event attracted over 38,000 participants, with more than half being families, highlighting the brand's focus on engaging the community [2] Group 2: Brand Philosophy and Practices - New Hope Aotulan, as a high-end brand under New Hope Dairy, aims to create a full-chain organic system from farm to table, ensuring strict farming standards and comprehensive certification processes [3] - The brand believes that organic living should be tangible for urban residents, promoting a series of activities that connect with the local culture and lifestyle [3][4] Group 3: Future Aspirations - The company plans to continue its commitment to organic practices, responding to people's desire for a beautiful natural life, and aims to make organic living a common choice among urban residents [4]
重塑城市有机想象,澳特兰用一场有机慢旅对话成都生活方式
Zhong Guo Shi Pin Wang·2025-05-14 08:16