COSMOS(SZ:300856) Xin Lang Zheng Quan·2025-05-14 08:18Group 1 - The global sunscreen market is entering an adjustment period in 2024, and the company, as an industry leader, is facing significant challenges with a year-on-year revenue decline of 5.16% and a net profit drop of 23.33% [1] - The structural decline in the sunscreen business is attributed to over-reliance on this core category, which contributes over 85% of revenue, facing a market demand inflection point in 2024 due to prolonged inventory digestion and competitive pricing pressures [2] - The company is experiencing a severe mismatch between production plans and market demand, with inventory levels increasing by 47.96% year-on-year, leading to deteriorating inventory turnover days [3] Group 2 - The strategic choices made by the company have exacerbated operational risks, including a significant increase in fixed assets and the construction of new capacity in Malaysia facing overcapacity risks before even being operational [3] - The company maintains a high dividend policy of 3 yuan per 10 shares, which is seen as a near-overdrawn approach given the halved net profit, further weakening the funds available for technological innovation [3] - To navigate its current predicament, the company needs to accelerate inventory liquidation and reduce non-core capacity investments in the short term, while redefining its competitive advantages in the long term through technological innovation and extending into high-value downstream products [4]