Workflow
TCL华星携APEX臻图与印刷OLED全产品线亮相SID2025

Core Insights - TCL Technology's subsidiary, TCL Huaxing, showcased innovative products at SID 2025, emphasizing advanced display technologies and a commitment to user experience and sustainability [1][4] Group 1: Display Technology Innovations - APEX Ultra-High Definition (UHD) display technology focuses on enhancing user experience through a combination of technology and application scenarios, aiming for superior visual quality and health [1][2] - The introduction of a 36:9 MLED display with high contrast and a Micro LED PHUD display designed for automotive applications highlights TCL Huaxing's commitment to high-performance displays [2] - The company is advancing eye-care technology with a lightweight display that balances brightness and eye health, alongside energy-efficient displays achieving A-grade energy efficiency [2] Group 2: Product Development and Market Strategy - TCL Huaxing's printed OLED technology has achieved mass production, with the first 21.6-inch 4K professional display set to launch in November 2024, marking a significant step in commercializing this technology [3] - The company is pursuing a multi-technology strategy, focusing on diverse applications across various sectors, including TV, IT, automotive, and specialized displays [3] - TCL Huaxing aims to create a comprehensive display ecosystem by expanding its product lines and offering personalized, intelligent display solutions to meet diverse market needs [3][4] Group 3: Future Vision and Brand Development - The company is committed to becoming a global leader in display solutions, leveraging its extensive manufacturing and R&D capabilities to transform advanced technologies into brand strength [4] - TCL Huaxing emphasizes the integration of quality, health, and sustainability into its brand values, aiming for a comprehensive upgrade in the display industry from scale expansion to value reconstruction [4]