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东方雨虹30周年:以“防水铠甲”护航建筑,以暖心服务回馈社会

Core Viewpoint - The 30th anniversary of Dongfang Yuhong coincides with the ninth "China Brand Day," highlighting the company's evolution from a local waterproof materials manufacturer to a globally influential brand in the construction materials industry, emphasizing the importance of technology and service in enhancing brand value [1][2]. Group 1: Technological Strength - Since its establishment in 1995, Dongfang Yuhong has focused on technological innovation, redefining waterproofing as a critical aspect of building safety rather than just a hidden engineering task [2]. - The company has developed advanced products such as the bio-based waterproof coating with 38% bio-based content, certified by USDA, and the lightweight soundproof plaster with a 50% noise reduction effect, showcasing its commitment to integrating functionality with environmental considerations [2][5]. - Dongfang Yuhong's solutions have been applied in significant projects globally, including the Great Bay Area Bridge and Beijing Daxing International Airport, marking its role in the internationalization of Chinese construction [5][6]. Group 2: Service Commitment - The company has initiated the "Service for the People, Reject Leakage" community service campaign, addressing the leakage issues in old residential areas, which affect approximately 30% of such buildings nationwide [6][8]. - This initiative aims to provide free diagnostics and repairs, demonstrating the company's dedication to improving living conditions and fostering community stability [6][8]. - Dongfang Yuhong's approach reflects a shift from merely selling products to offering comprehensive lifecycle services, aligning with user needs and enhancing brand loyalty [8][10]. Group 3: Brand Development - Dongfang Yuhong emphasizes that the essence of a strong Chinese brand lies in its technological foundation and quality, aiming to elevate "Made in China" to "Chinese Brand" on the global stage [6][10]. - The company's narrative contributes to China's transition from a "brand power" to a "brand strong" nation, showcasing its commitment to quality and trust [10].