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腾讯游戏Q1国际市场收入创历史新高:同比增长23%,AI成为新机遇

Core Viewpoint - Tencent's Q1 2025 financial report shows strong growth in both domestic and international gaming revenues, driven by successful game launches and the application of AI technology in enhancing user engagement [1][2][3][4] Group 1: Financial Performance - Tencent's gaming revenue for Q1 2025 reached 595 billion yuan, with international market revenue growing 23% year-on-year to 166 billion yuan, marking a record high for three consecutive quarters [1] - Domestic gaming revenue amounted to 429 billion yuan, continuing the growth momentum seen since the second half of 2024, aided by a low base from the previous year [2] Group 2: Game Performance - Popular titles such as "PUBG MOBILE," "Brawl Stars," and "Clash Royale" contributed significantly to the international revenue growth, with "Delta Force" achieving over 10 million registered users within four days of its global launch [1][2] - Long-standing games like "Honor of Kings" and "Crossfire: Gunfight King" reached historical revenue highs, with "Honor of Kings" seeing a 94% year-on-year revenue increase in January [2] Group 3: New Game Launches and AI Integration - New games like "Dark Zone Breakout: Infinite" and the NBA mobile game have performed well, with the former surpassing one million players within 24 hours of launch [3] - The integration of AI technology in games like "Peacekeeper Elite" has led to a 16% year-on-year increase in user engagement, showcasing the effectiveness of AI in enhancing player experience [3][4] Group 4: Strategic Outlook - Tencent's CEO, Ma Huateng, emphasized the solid growth of high-quality revenue and the positive impact of AI on advertising and gaming, indicating a commitment to investing in AI opportunities for long-term value creation [4]