Core Insights - The article discusses the recent activities of the influencer "Qilao Ban" (七老板) who has started live streaming on Taobao under the MCN label of Mingcheng Network after a hiatus due to controversies related to the "fake mooncake" incident [1][2] - The article highlights the recovery of the company "San Zhi Yang" (三只羊) following regulatory scrutiny and its plans to continue live streaming on platforms like Douyin [1][2] Group 1 - Qilao Ban's first live stream on Taobao attracted an audience of 530,400, focusing on beauty and sunscreen products, with a follower count of 5,592 [1] - The influencer previously worked under San Zhi Yang and was involved in the "fake mooncake" controversy, which led to a suspension of live streaming activities [1] - San Zhi Yang has paid a total of 68.9495 million yuan in fines and compensation related to the incident, with 27.7785 million yuan already compensated to affected consumers [1] Group 2 - In April, San Zhi Yang launched its self-operated brand "Xiao Yang Zhen Xuan" App, selling popular items like garbage bags and coconut water, and introduced a membership system priced at 99 yuan per year [2] - Influencers like Qilao Ban and "Hong Lv Deng de Huang" (红绿灯的黄) are diversifying their presence across multiple platforms, including video accounts [2] - San Zhi Yang has been deregistering some of its subsidiaries, including Shenyang San Zhi Yang Network Operation Co., Ltd. and Hefei Jubai Xing Media Technology Co., Ltd. [2]
小杨哥徒弟七老板换淘宝开播
Bei Jing Shang Bao·2025-05-14 10:39