Group 1: Industry Trends - The recent trend shows an increasing number of bookstores occupying prime locations in tourist attractions, indicating a shift in consumer behavior towards cultural consumption [1][18][25] - During the recent "May Day" holiday, domestic travel reached 314 million trips, a year-on-year increase of 6.4%, with total spending of 180.27 billion yuan, up 8.0% [3][4] - Bookstores are becoming cultural landmarks within tourist sites, enhancing the overall experience and attracting more visitors [18][19][25] Group 2: Consumer Behavior - Bookstores are transforming into popular social and cultural spaces, appealing to younger consumers who seek unique experiences [18][19] - The presence of bookstores in scenic areas is not only attracting visitors but also driving secondary consumption, as seen in the case of "岩宕书房" which increased secondary consumption conversion rates by 51% [23][25] - The integration of bookstores into tourist destinations is seen as a strategic move to combat visitor fatigue from traditional attractions [25] Group 3: Economic Impact - The rise of bookstores in tourist areas is contributing to the revitalization of the cultural and tourism economy, with bookstores acting as a catalyst for increased foot traffic and spending [18][25] - The data indicates that there are currently 192,800 bookstore-related enterprises in China, with Shandong province having the highest number at 22,900 [23] - The shift from traditional retail models to cultural and experiential offerings in bookstores reflects a broader trend in the retail landscape [16][18]
为什么越来越多景区,把C位留给了书店?
3 6 Ke·2025-05-14 11:17