稳拓新域，破局前行！FBIF2025，全球食品行业共探未来增长

Core Insights - FBIF2025 Food and Beverage Innovation Forum and FBIF Food Innovation Exhibition will be held from May 8-10, 2025, at the National Exhibition and Convention Center in Shanghai, focusing on the theme "Steady Expansion into New Domains" [1] - The event will feature over 200 speakers and judges, 600 exhibitors, and is expected to attract more than 47,000 attendees [1] - The forum aims to address challenges faced by food companies in China, including category competition, supply chain optimization, and rapid response to channel changes [1] Industry Trends - The Chinese food industry is evolving from a manufacturing powerhouse to a brand leader, with ongoing upgrades despite market challenges [1] - Innovation is seen as a key solution to industry challenges, with discussions on various product categories such as dairy, snacks, and beverages [1][5] - The forum will also highlight the importance of local innovation tailored to Chinese consumer preferences, particularly in dairy products [5][6] Company Innovations - Fonterra's local innovation strategy focuses on aligning products with local tastes, addressing aging population needs, and expanding consumption scenarios for dairy products [5] - Wuzhou Greek Yogurt has invested over 400 million in its factory, achieving significant production capacity and market leadership in low-temperature Greek yogurt [7] - The beverage brand Qing Shang has achieved over 1.6 billion in online sales within two years by focusing on health, innovation, and consumer co-creation [8][9] Marketing and Packaging Innovations - McDonald's China emphasizes long-term engagement with consumers through social media and fan events, aiming to build a loyal customer base [18][19] - The packaging design strategy of White Elephant Food Group focuses on emotional and social language to connect with younger consumers [22] - The FBIF Wow Food Awards recognize innovative products, packaging, and marketing strategies, showcasing the industry's creative potential [34] Channel Development - The FBIF2025 will feature a significant expansion of the channel matchmaking area, facilitating connections between brands and over 100 leading channel buyers [31] - Insights from global convenience store trends highlight the importance of product innovation, technology integration, and enhanced consumer experiences [23] - TikTok's growing influence in the U.S. market reflects consumer trends towards health, customization, and cultural integration in food and beverage choices [24] Functional Ingredients and Health Trends - The rise of herbal ingredients in food products is noted, with a focus on health benefits and consumer trust [15] - The National Dairy Technology Innovation Center emphasizes the importance of deep processing technologies in the dairy industry for high-quality development [17]