3 6 Ke·2025-05-14 12:12Core Viewpoint - The shift in e-commerce platforms from supporting "refund only" policies to prioritizing seller interests reflects a significant change in the domestic e-commerce ecosystem, driven by the realization that the previous approach was exploited by consumers, leading to adverse effects on merchants and overall market health [1][3][9]. Group 1: Changes in E-commerce Policies - E-commerce platforms, including Taobao, have begun to implement features that allow merchants to screen out high refund rate customers, indicating a move towards protecting seller interests [3][10]. - The "refund only" policy, initially introduced to combat low-quality goods, has been found to be detrimental as it encouraged exploitative behavior among consumers, leading to a toxic shopping environment [4][8]. Group 2: Market Dynamics and Consumer Behavior - The rapid growth of the e-commerce market has masked the underlying conflicts between consumers and merchants, which have now surfaced as the market matures and enters a "stock stage" with limited growth potential [6][9]. - The prevalence of "refund only" policies has led to a situation where legitimate businesses suffer while exploitative consumers benefit, prompting platforms to reconsider their strategies [8][9]. Group 3: Industry-Specific Considerations - The fashion industry, characterized by high turnover rates, is particularly affected by refund policies, as unsold seasonal items can lead to significant financial losses for merchants [10][11]. - Taobao's decision to pilot the screening feature in the fashion sector is aimed at reducing costs for merchants by limiting exposure to high refund rate customers, thereby enhancing operational efficiency [10][11].