共建中巴文化交流纽带 瑞幸咖啡开启巴西咖啡文化节2.0

Core Points - Luckin Coffee has launched the "Luckin Brazil Coffee Culture Festival 2.0" in Beijing, symbolizing its ongoing deep cooperation with Brazil in cultural and economic fields [1][2] - The company signed a memorandum for the procurement of 240,000 tons of Brazilian coffee beans worth 10 billion yuan over five years, further enhancing its collaboration with Brazil [1] - Luckin Coffee plans to establish over 30 Brazilian coffee-themed stores nationwide and a Brazilian coffee museum, promoting cultural exchange and sustainable development in the coffee industry [2] Economic Cooperation - The partnership includes a significant economic agreement with Brazil, reflecting the company's commitment to fostering trade relations [1] - The procurement memorandum is a key aspect of this economic collaboration, indicating a long-term investment in Brazilian coffee [1] Cultural Exchange - The newly upgraded Brazilian coffee-themed store in Beijing serves as a cultural window for Chinese consumers to experience Brazilian culture [1] - The festival aims to promote Brazilian culture through various activities, including a Brazilian specialty coffee tasting competition [2] - The initiative is aligned with the upcoming "China-Brazil Cultural Year" in 2026, emphasizing the importance of cultural ties between the two nations [2][3]