一季度同比大幅减亏显韧性 庄园牧场多措并举力争扭亏增盈

Core Viewpoint - The dairy industry in China is facing challenges such as increased competition and rising costs, impacting companies like Zhuangyuan Pasture, which reported a significant net loss in 2024 despite efforts to maintain a high supply rate of self-produced raw milk [1][2]. Company Performance - In 2024, Zhuangyuan Pasture achieved an operating income of 890 million yuan and a net profit attributable to shareholders of -166 million yuan. In Q1 of the same year, the company reported an operating income of 210 million yuan and a net profit of -26 million yuan, indicating a significant reduction in losses year-on-year [1]. - The company has been facing pressures from an imbalance in raw milk supply and demand, changes in consumer structure, and increased marketing expenses, which have further squeezed profit margins [1]. Industry Context - China has become a major producer and consumer of dairy products, but per capita consumption remains low compared to developed countries, indicating significant growth potential in the market [2]. - The overall dairy industry is under pressure due to weak consumer demand and intensified market competition, with only 6 out of 19 A-share dairy companies reporting positive net profit growth in 2024 [1]. Strategic Initiatives - Zhuangyuan Pasture is focusing on enhancing its core business, improving governance, and implementing quality enhancement actions to boost operational capabilities and market influence [3]. - The company plans to adopt multiple strategies to achieve profitability, including learning advanced breeding techniques, optimizing resource allocation, and improving marketing effectiveness [4]. - There is an emphasis on diversifying product offerings to meet the evolving needs of consumers, moving beyond traditional products to include functional dairy products [5].