央媒报道鼓励外卖创新：“拼好饭”“即时零售”等极大提高行业效率

Core Insights - The online food delivery platforms have become a significant revenue channel for the restaurant industry in China, with the market size reaching approximately 1.2 trillion yuan in 2023, accounting for 22.6% of total restaurant revenue [1] - The restaurant revenue in China is projected to reach 557.18 billion yuan in 2024, reflecting a year-on-year growth of 5.3%, outpacing the overall retail consumption growth [1] - The value of food delivery services is further emphasized, highlighting their role in enhancing the digital transformation of the restaurant industry and creating new consumer demand [1][2] Industry Impact - The introduction of food delivery services has led to an average annual increase of 3.4 percentage points in overall restaurant revenue since 2019, with businesses that adopted delivery services seeing total revenue increases of over 20% compared to those that did not [1] - The "C2M model" (Consumer to Manufacturer) adopted by platforms like Meituan's "Pin Hao Fan" has significantly boosted sales for 90% of participating merchants by 30% [1] - The online food delivery platforms have effectively reduced fixed costs for restaurants, such as rent and renovation, thereby creating a favorable environment for the survival and growth of small and medium-sized food businesses [2] Technological Advancements - The digital empowerment and innovative methods in the restaurant industry have led to significant growth, enhancing consumer satisfaction and meeting the evolving dining demands [2] - The emergence of "instant retail" from food delivery services presents new growth opportunities for physical retail, supported by a nationwide instant delivery system that improves operational efficiency [2]