2024中国消费健康行业发展报告

Core Insights - The report highlights the rapid growth and development of China's consumer health industry, driven by both policy support and market demand, with a focus on the four pillars of health management: OTC, health supplements, personal care, and medical nutrition products [1][9][35]. Group 1: Current State of the Industry - The consumer health industry in China is experiencing significant growth, with the market size increasing from approximately 660.3 billion yuan in 2018 to about 931.4 billion yuan in 2023, reflecting a compound annual growth rate (CAGR) of 7% [35][36]. - The industry is supported by favorable government policies, including the "Healthy China 2030" initiative and various plans aimed at enhancing health services and promoting the development of the elderly care economy [8][20][22]. Group 2: Development Trends - The policy environment is continuously improving, with initiatives aimed at optimizing the regulatory framework and enhancing the quality of health services [1][19]. - Consumer demand is evolving towards a more comprehensive and personalized approach to health, with an increasing focus on preventive care and wellness [1][39]. Group 3: Challenges and Opportunities - Despite the vast market potential, challenges such as market access issues, the need for clinical accessibility, and supply chain limitations remain [1][19]. - The report suggests that companies should innovate their marketing and business models, leveraging social media for targeted marketing and exploring subscription-based services [1][19]. Group 4: Future Outlook and Recommendations - The report emphasizes the importance of building an ecosystem within the industry, encouraging collaboration between companies and regulatory bodies to foster innovation [1][19]. - It also highlights the need for companies to focus on consumer needs and preferences, particularly in the context of an aging population and the rising health consciousness among younger consumers [1][29][30].