RAW® Rolling Papers Surpasses over 300 Million Organic Views on Meta Platforms in April 2025

Company Overview - RAW® Rolling Papers achieved over 300 million organic views on Meta platforms in April 2025 without spending on paid advertisements, showcasing its strong brand loyalty and cultural impact [1][2][3] - The brand emphasizes its connection to the community and its ability to engage audiences organically, positioning itself as a leader in the rolling paper industry [2][3] Brand Philosophy - RAW® is described as a purpose-driven brand that sets trends rather than chasing them, highlighting its authenticity and the passion of its community [3][4] - The founder, Josh Kesselman, states that the brand was built for the people, and its success is a reflection of the community's support and engagement [4] Social Impact and Community Engagement - HBI International, the parent company of RAW®, has a commitment to ethical business practices and has contributed over $2.5 million in cash donations and approximately $200,000 in in-kind contributions to various charitable causes [4] - The company's humanitarian efforts include initiatives focused on clean water, animal rescue, and reforestation, reinforcing its dedication to social responsibility [4]