Netflix says its ad tier now has 94 million monthly active users

Core Insights - Netflix's ad-supported tier has reached 94 million monthly active users, marking an increase of over 20 million since November [1] - The ad-supported plan, introduced in November 2022, is priced at $7.99 per month, significantly lower than the ad-free plan at $17.99 per month [1] Advertising Strategy - The company and its competitors are increasingly relying on advertising to enhance the profitability of their streaming services [1] - Netflix's President of Advertising, Amy Reinhard, stated that viewer attention to mid-roll ads is comparable to that of the shows and movies themselves [2] Demographics - The ad-supported tier attracts more 18- to 34-year-olds than any U.S. broadcast or cable network [2]