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Netflix says its ad tier now has 94 million monthly active users
NFLXNetflix(NFLX) CNBC·2025-05-14 18:40

Netflix said Wednesday its cheaper, ad-supported tier now has 94 million monthly active users — an increase of more than 20 million since its last public tally in November.The company and its peers have been increasingly leaning on advertising to boost the profitability of their streaming products. Netflix first introduced the ad-supported plan in November 2022.Netflix's ad-supported plan costs 7.99permonth,asteepdiscountfromitsleastexpensiveadfreeplan,at7.99 per month, a steep discount from its least expensive ad-free plan, at 17.99 per month."When you compare us ...