Netflix adds more live TV to its lineup

Core Insights - Netflix is expanding its live streaming content, now reaching over 94 million global monthly active users, with a focus on sports, comedy, and special events [1] - Upcoming live events include the Katie Taylor vs. Amanda Serrano rematch on July 11 and two NFL Christmas Day matchups [1] - Netflix will also stream the 32nd Annual Screen Actors Guild Awards on March 1, 2026, and its own "Netflix Tudum 2025: The Live Event" [2] Advertising and Audience Engagement - The company introduced the Netflix Ads Suite, incorporating first-party data from LiveRamp or Netflix, and expanding programmatic ad buying options [3] - A new ad format will utilize generative AI to match ads with Netflix shows [3] - Netflix has a strong reach among Gen Z and millennials, with more viewers aged 18-34 than any other U.S. broadcast or cable network, and U.S. ad-supported tier consumers watching an average of 41 hours per month [4]