陕西西安、河南郑州、浙江东阳挖掘各自优势 从三座城市看微短剧精品化（大数据观察）

Core Viewpoint - The micro-short drama industry is rapidly developing in China, facing challenges such as content quality and the need for professionalization, prompting government support for high-quality production and industry growth [1][2]. Group 1: Industry Development - Micro-short dramas are characterized by their small size, fast pace, and dense plots, becoming a vibrant and potential new form of online art [1]. - The National Radio and Television Administration has issued a notice to promote the professionalization and quality development of the micro-short drama industry [1]. - In 2022, the micro-short drama industry in Xi'an generated revenue of 160 million yuan [3]. Group 2: Regional Highlights - Xi'an is a major production hub, with 60 out of every 100 micro-short dramas produced there, focusing increasingly on realistic themes [2]. - In Zhengzhou, the local government has implemented supportive policies, resulting in an average daily output of 4.3 micro-short dramas [5]. - In Zhejiang, the Hengdian Film and Television City has transformed into a micro-short drama shooting base, accommodating over 780 drama crews in the first quarter of this year [8][9]. Group 3: Technological Innovation - Companies like Yunxiang Technology are utilizing AI to enhance scriptwriting and production efficiency, with 24 micro-short dramas released in the first quarter of this year, five of which exceeded 100 million views [2][3]. - Zhengzhou's AI editing system has reduced post-production time from three days to five hours, significantly improving production efficiency [6]. Group 4: Community Engagement - In Zhengzhou, local villagers are participating as actors in micro-short dramas, contributing to their income and community engagement [4][7]. - The filming of micro-short dramas has increased local tourism, with a 30% rise in visitors to scenic spots like the Songshan area due to related productions [6]. Group 5: Government Initiatives - The Shaanxi Provincial Radio and Television Bureau has established funding to support the micro-short drama industry, aiming to produce over 200 quality dramas in two years [3]. - Zhejiang plans to create around 40 excellent cultural tourism micro-short dramas this year, integrating micro-short dramas with tourism [10].