远销海外，汉川童车出圈有“秘籍”

Core Viewpoint - The article highlights the growth and transformation of the children's stroller industry in Hanchuan, Hubei Province, showcasing how local companies have evolved from component manufacturing to brand creation and international market expansion. Group 1: Industry Overview - Hanchuan has developed into one of China's seven major stroller production areas, with 36 stroller manufacturers and 48 supporting enterprises, producing over 9 million units annually [6][9]. - The total export value of Hanchuan's stroller industry reached $58.38 million last year, marking a year-on-year increase of 35.7% [6]. Group 2: Company Development - Hubei Beilike Children's Products Co., Ltd. was established in 2014, focusing on e-commerce sales and has developed over 50 stroller models, producing more than 800 units daily [8][9]. - The company exported 390,000 strollers last year and has penetrated markets in over 40 countries, including Europe and Central Asia [6][9]. Group 3: Market Challenges and Innovations - The industry faced challenges such as lack of innovation and quality control, leading to a government initiative in 2017 to improve product quality and safety standards [10][11]. - Following the implementation of quality improvement measures, the pass rate for Hanchuan's stroller products reached 92.9% in 2021 [12]. Group 4: International Expansion - Hanchuan's stroller companies have increasingly focused on international markets, with 40% of products now sold overseas, adapting designs to meet local consumer needs [13][14]. - The companies are also exploring new markets, including pet strollers, leveraging their expertise in stroller manufacturing [14].