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2025年县域经济扶持:鲲鹏共享科技如何实现三四线城市铺设计划?
Sou Hu Cai Jing·2025-05-14 23:29

Core Insights - The shared charging treasure market in first- and second-tier cities has become saturated, while third- and fourth-tier cities present untapped opportunities for growth [1][3] - Kunpeng Shared Technology aims to leverage county-level economic support policies to penetrate these lower-tier markets with a unique operational strategy [1][6] Market Potential - The spending growth rate for residents in third- and fourth-tier cities on local life services is 18% annually, significantly outpacing that of first- and second-tier cities [3] - The penetration rate of shared charging treasures in county towns is below 30%, indicating a substantial market opportunity as 70% of potential users may not find available devices [3][8] Strategic Approach - Kunpeng's strategy involves positioning itself as a "digital economic infrastructure" provider in counties, utilizing a dual structure of "city agents + regional partners" to expand its reach [6][15] - The company employs dynamic pricing to balance user experience and revenue, charging 1 yuan per hour during off-peak times and 2 yuan during peak times [8] Collaboration and Local Engagement - Partnerships with local governments to build "convenient charging networks" allow Kunpeng to apply for subsidies of 50,000 yuan for every 100 devices installed [8] - The company utilizes local knowledge through regional partners, who are small business owners responsible for device maintenance and customer service, sharing 70% of the revenue [8] Case Studies - A case in a county-level city in Sichuan shows a local partner successfully installed 80 devices within three months, generating over 60,000 yuan in monthly revenue, significantly above the local average [11] - The operational strategy reflects an understanding of the "human economy" prevalent in lower-tier cities, focusing on community relationships and local engagement [11] Solutions to Challenges - To address operational costs in dispersed locations, Kunpeng implements a grid management system, assigning a "charging steward" to each 500m x 500m area for device maintenance and user support [12] - The company has developed customized devices with local cultural elements to enhance user familiarity and acceptance [12] Future Vision - By 2025, Kunpeng plans to establish a network effect across 1,000 county towns, enabling a potential return to first- and second-tier cities to capture niche markets [14] - The company's approach combines risk mitigation through an agent model, localized operations, and technology to convert policy advantages into business momentum [15]