Core Viewpoint - The launch of the new high-end MPV model "全新高山" by Great Wall Motors aims to redefine family travel standards in the MPV market, emphasizing comfort, safety, intelligence, and health for multi-generational families [1][6][21] Product Launch and Market Positioning - The new high-end MPV "全新高山" was officially launched on May 13, with two models priced at 309,800 yuan and 353,800 yuan respectively [1] - The vehicle is designed to meet the needs of families, addressing the current market trend of prioritizing commercial use over family use in MPVs [6][21] Research and Development - Great Wall Motors invested 500 million yuan over four years to develop a dedicated platform for this new energy MPV, based on insights from over 3,000 families [6][10] - The vehicle has received over 18,000 pre-orders since its launch on April 21, indicating strong market demand [6][21] Design and Features - The design philosophy of "全新高山" focuses on five core value scenarios: a tasteful home, a comfortable home, a safe home, an intelligent home, and a healthy home [7][20] - The vehicle features a length of 5.28 meters and a wheelbase of over 3.1 meters, allowing for flexible interior space configurations [7][10] Safety and Technology - The vehicle incorporates a high-strength cage structure with 81.96% high-strength steel, surpassing competitors in safety standards [11] - It includes a comprehensive safety system with over 20 L2+ level functions, such as advanced driving assistance and customizable user commands [16] Health and Environmental Considerations - "全新高山" is the first MPV to achieve "zero formaldehyde" and "C-GCAP five-star" certifications, emphasizing health and safety [17] - The vehicle features a unique UV sterilization system to ensure a clean environment, particularly during flu seasons [17] Market Impact - The successful pre-sale and positive reception of "全新高山" signify a shift in the MPV market from commercial utility to a focus on family-oriented experiences [21] - The model aims to provide a high-quality travel experience at a competitive price point, potentially reshaping family travel norms in China [21]
魏牌全新高山：三大优势书写家庭出行幸福范式