Ren Min Wang·2025-05-15 01:09Core Viewpoint - The increasing prevalence of counterfeit products poses significant challenges for high-end domestic beauty brands like Mao Geping, which reported losses of 41.5 million yuan due to counterfeiting in 2024, highlighting the urgent need for enhanced intellectual property protection measures [1][2]. Group 1: Company Challenges - Mao Geping has faced a rise in counterfeit complaints as its market recognition grows, indicating a direct correlation between brand visibility and the risk of counterfeit products [1]. - The company has implemented a dual-code anti-counterfeiting system and established confidentiality agreements with production partners, yet the persistence of counterfeit goods remains a major concern [1]. Group 2: Legal and Regulatory Response - The establishment of a "Legal Consultation Team" involving local prosecutors and Alibaba aims to provide tailored intellectual property protection services to companies like Mao Geping [1]. - The legal authorities emphasize the importance of targeting the production end of counterfeiting and propose enhanced data sharing and collaboration with platforms like Alibaba to improve enforcement [2]. - Future plans include creating a mechanism for regular data sharing and lead transfer to strengthen the legal framework against counterfeiting in the beauty industry [2].