一年狂开近300家店，投资6亿自建产业园，又一餐企开始走向上游？

Core Insights - The article emphasizes that achieving cost-effectiveness in the restaurant industry requires a "total cost leadership" strategy rather than merely lowering prices [1][17]. Company Overview - Linchuang Catering Group is investing nearly 600 million yuan to build a 20,000 square meter catering industrial park, which aims to create a closed-loop system from production to store [3][4]. - The industrial park is designed to enhance supply chain efficiency, quality control, and pricing advantages, thereby establishing a sustainable competitive edge for the brand [3][4]. Supply Chain Development - The industrial park includes a comprehensive layout with an office center, smart production factory, intelligent storage center, and logistics system, facilitating management, processing, storage, and distribution [4][6]. - The meat processing workshop can handle 60 tons of ingredients daily, improving output efficiency and quality through automation [4][7]. Cost Reduction and Efficiency - The establishment of the industrial park has already led to a 20% reduction in meat procurement costs, translating to annual savings of approximately 170,000 yuan per store [9][12]. - The cold storage center, capable of holding 300 million yuan worth of frozen ingredients, ensures stable supply and pricing, mitigating the impact of market price fluctuations [10][12]. Market Positioning - Linchuang's brand, Gulu Te, has rapidly expanded its store count from dozens to 300 within a year, leveraging supply chain capabilities rather than just low pricing [14][15]. - The company aims to enhance its supply chain advantages further, achieving a 15%-20% cost optimization for its brands [15][17]. Industry Context - The restaurant industry is facing increased competition and shrinking profit margins, prompting many brands to build their supply chains to maintain competitiveness [3][17]. - The article highlights that merely lowering prices does not create a sustainable advantage; instead, a strategic focus on total cost structure is essential for long-term success [17].