受邀出席巴尔干电商峰会，店匠科技为区域电商发展注入新动能

Core Insights - The article highlights the participation of Shoplazza at the Balkan eCommerce Summit 2025, showcasing its customized digital solutions aimed at enhancing the digital capabilities of merchants in the Balkan region [1][2]. Group 1: Event Overview - The Balkan eCommerce Summit is a significant event in Central and Eastern Europe, attracting over 2,300 industry representatives from 23 countries and featuring more than 100 exhibitors, including global brands like Amazon and Mastercard [1]. - The two-day event facilitated over 11,650 business meetings, serving as a crucial platform for connecting policies, technologies, platforms, and merchant resources [1]. Group 2: Market Context - The Balkan region has seen continuous improvement in digital infrastructure, leading to rapid growth in the eCommerce sector, with local entrepreneurs and small brands increasingly engaging in online business [1]. - Challenges such as high platform dependency, insufficient digital capabilities, and complex cross-border transactions are hindering merchant development in the region [1]. Group 3: Strategic Collaboration - Shoplazza collaborates with local payment service provider Monri Payments and eCommerce solution provider Power Commerce to create localized building solutions tailored to the needs of Balkan merchants [2]. - This collaboration is a key step for Shoplazza in expanding its market presence in Europe and enhancing its local ecosystem [2]. Group 4: Product Offering - At the summit, Shoplazza and its partners showcased a comprehensive eCommerce solution designed specifically for Balkan merchants, covering independent site building, marketing, payment fulfillment, and operational management [3]. - The solution leverages Shoplazza's cloud-native SaaS platform, enabling zero-code site building and drag-and-drop page editing, while integrating Monri Payments for local payment methods and compliance [3]. Group 5: Future Outlook - Shoplazza aims to simplify cross-border sales processes and provide localized payment solutions to help merchants accelerate growth and improve conversion rates [5]. - The company is committed to further collaboration with local tech service providers, payment partners, and operational institutions to innovate products and services that lower barriers for global merchants [5].