Core Viewpoint - The article discusses the misconception that Online Travel Agencies (OTAs) are suppressing demand in the civil aviation ticket market, arguing that this claim lacks validity and that the relationship between airlines and agents is more complex than it appears [2][3][11]. Group 1: Demand Dynamics - The notion that agents are hoarding demand and delaying ticket issuance is challenged, as travelers prefer immediate ticketing, especially with 50% of domestic tickets being purchased within two days of departure [3][2]. - The primary competition between travelers and airlines revolves around the fear of price fluctuations and the costs associated with cancellations or changes, which influences the timing of ticket purchases [7][9]. - A self-reinforcing cycle exists where travelers believe prices will rise, leading them to buy tickets early, which in turn encourages airlines to increase prices, creating a "buy early, benefit" mentality [9][10]. Group 2: Role of Agents - Agents serve essential functions in the market, such as facilitating price comparisons and simplifying customer outreach, which helps airlines manage their customer base more effectively [12][13]. - The attempt by airlines to eliminate agents may lead to increased marketing costs and a chaotic market environment, as agents provide a structured way to reach diverse customer segments [15][16]. - The shift in commission structures from percentage-based to fixed fees has altered the dynamics, pushing agents to recommend cheaper options, which can complicate airlines' pricing strategies [17][18]. Group 3: Market Implications - The rejection of agents by airlines could result in a concentration of less compliant agents in the market, potentially destabilizing pricing and demand management [16][17]. - The analogy is drawn between the airline industry's treatment of agents and stock market dynamics, where excluding brokers would be counterproductive for market health [18][19].
中国航司“排斥”OTA和代理人:这对吗?