Apple(US:AAPL) Feng Huang Wang·2025-05-15 04:56Core Insights - The article highlights significant price reductions for Apple's iPhone models during China's 618 shopping festival, with discounts reaching hundreds of dollars [1][2] - The price cuts are seen as a response to declining sales in China, where competition from cheaper domestic brands is increasing [4][5] Group 1: Price Reductions - During the 618 shopping festival, the 128GB iPhone 16 Pro is priced at 5,380 RMB (approximately 745 USD) on JD.com, a reduction of 2,619 RMB (about 360 USD) from the official Apple price of 7,999 RMB [1] - The 256GB version of the iPhone 16 Pro is listed at 6,220 RMB, down 2,779 RMB from the official price of 8,999 RMB [1] - On Tmall, a new iPhone 16 is priced at 5,299 RMB (approximately 740 USD), a decrease of 700 RMB from the official price of 5,999 RMB [2] Group 2: Sales Challenges - Apple is facing sales difficulties in China, with a reported 9% year-over-year decline in iPhone shipments in Q1 2025 [4][5] - The overall smartphone market in China grew by 3.3% in the same period, driven by competitors like Xiaomi, which saw a 39.9% increase in shipments [5] - Many of Apple's models exceed the 6,000 RMB threshold required to qualify for national subsidies, limiting their sales potential [5]