CHINA RES LAND(HK:01109) Mei Ri Jing Ji Xin Wen·2025-05-15 05:08Core Insights - The recent land auction in Shanghai revealed a stark contrast in demand between the North Bund and East Bund areas, with the East Bund site attracting more interest despite its less favorable location [1][2][3] Group 1: Land Auction Results - The North Bund site, which includes residential and commercial land, had a starting floor price of 87,997 yuan per square meter but was ultimately sold at the base price, indicating lower demand [2][3] - In contrast, the East Bund site set a new record for the area with a total price of 4.241 billion yuan and a premium rate of 26.3%, resulting in a floor price of 80,199 yuan per square meter after 72 rounds of bidding [3][6] Group 2: Location and Infrastructure Analysis - The North Bund site is strategically located just 1.2 kilometers from the Bund and has excellent public transport access, being only 300 meters from the nearest subway station [2][3] - The East Bund site, while having a larger area of 21,150.46 square meters and a lower floor area ratio of 2.5, suffers from less favorable urban surroundings and ongoing demolition in the vicinity [2][3] Group 3: Market Dynamics and Future Outlook - The North Bund area is expected to face increased competition due to upcoming projects, such as the one by China Resources Land, which has a higher floor area ratio and is located nearby [7][8] - The East Bund area has seen a surge in sales activity, with properties achieving high sales rates and prices, indicating strong market demand despite its perceived disadvantages [8][9]