推动原创 联动文商旅 北京商业民企让“中国品牌”走得更远

Core Insights - The article highlights the transformation of Xiushui Street into a hub for original brand incubation, attracting both domestic and foreign consumers with its focus on traditional culture and intangible cultural heritage elements [2][3] Group 1: Business Development - Xiushui Street has successfully accumulated over a thousand customers within a year, with hundreds continuing to repurchase, showcasing the potential of custom clothing and quality service [1] - The street's president, Dong Qing, mentioned the establishment of a 20-member brand incubation team to promote brands and intangible cultural heritage representatives, providing rental fee reductions for certain brands [1][2] - The brand Karen Living has evolved from a small home textile shop to a recognized brand, collaborating with embassies and Fortune 500 companies [1] Group 2: Market Performance - Since the project update, the proportion of foreign consumers visiting Xiushui Street has reached 70%, with a significant increase in inbound tourist numbers expected in 2024, up 245% compared to 2023 [2] - Sales at Xiushui Street are projected to reach approximately 1.6 billion yuan, marking a 60% year-on-year increase, with foot traffic expected to hit around 7 million, a 65% increase [2] - During the 2025 May Day holiday, inbound tourists are anticipated to rise by 53%, with sales increasing by 67% [2] Group 3: Cultural and Economic Impact - The rise of brands like Guanghe Haute Couture and Taiwan Impression is seen as a driving force for China's original economic ecosystem, integrating local cultural elements into product design [3] - The Blue Harbor project aims to enhance the cultural economy along the Liangma River, creating a multi-functional consumption landscape [3] - The introduction of a multi-layered payment system by Blue Harbor, in collaboration with Ant Group, addresses payment challenges for foreign tourists, leading to increased visitor numbers [3] Group 4: Policy and Future Outlook - The relaxation of transit visa policies has significantly boosted inbound tourism, with experts suggesting that open policies will further stimulate consumption growth [4] - Recommendations for Beijing include expanding its international network and enhancing the consumer experience to attract more foreign visitors [4]